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Breaking into the Latino Market

Posted on | March 2, 2014 | Comments Off on Breaking into the Latino Market

Over the past six months I worked with a talented translation team out of Miami, Florida to produce the Andersen Material Handling spanish version website.

Andersen has a Florida division based out of Deerfield Beach, FL that services most of south Florida. But there are other markets to tap into, like the Caribbean and parts of Latin America as well. Plus, there are spanish-speaking stateside buyers in south Florida who find and purchase material handling products for Latin American clients. So there’s a lot of activity and opportunities in local and international markets for Andersen. And, the next best thing to having a physical presence in a market is to obviously create a virtual brand and sales point on the internet.

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